La musique joue un rôle crucial dans les commerces puisqu’elle permet d’installer une atmosphère; les commerçants peuvent ainsi s’en servir pour influencer le comportement des consommateurs. La musique influe notamment sur notre perception du temps que l’on passe à un endroit, ou sur notre conception du prix d’un vêtement ou sur un menu. Il y a toutefois un problème, et il s’agit de cette idée que tout est permis quand vient le temps de diffuser de la musique dans les lieux publics.
At Stingray Business, we improve your brand experience with our range of industry-leading customized music solutions. Whether you prefer country, classic hits, funk, lounge music, soul, or anything in between, we offer an extensive range of channels personalized to your business’ brand image.
In this edition of Expert’s Choice, we sat down with our new musical programmer, Julie Mondor, to learn more about her debut at Stingray Business and how her experience is an asset to channel programming.
In today’s retail environment, it can be difficult for retailers to connect with customers because distractions such as phones, billboards, and displays compete for user attention. For brick and mortar retailers especially, connecting to customers can be a major challenge. Therefore, marketers are adapting to new trends and appealing differently to customers. By using digital signage, retailers can be at an advantage to attract customers.
Have you ever experienced frustration due to repetitive music playing at your favorite coffee shop? You’re not alone! A recent CBC article reported on how Starbucks workers took to Reddit to complain about how they had to listen to the same music all day. Not only does repetitive music create an undesirable work environment, but it is also said to be a “serious workers’ rights issue” for many individuals who have been working in restaurants and bars for years.
Background music in hospitality environments can have a positive impact on customer engagement and satisfaction. The Ritz Carlton, for example, uses music to create a welcoming atmosphere for their guests.
At Stingray Business, we can elevate your brand experience by offering a range of industry-leading customized music solutions. We are the number one provider of licensed music for businesses. Whether you prefer hip-hop, jazz, lounge music, or another style of music, we can offer your business a wide variety of channels.