Stingray Business http://blog.stingray.com/stingray-business en Introducing the All-New Stingray Business Holiday Channels http://blog.stingray.com/introducing-all-new-stingray-business-holiday-channels <span class="field field--name-title field--type-string field--label-hidden">Introducing the All-New Stingray Business Holiday Channels </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 12/16/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h3><strong>Holiday channels designed exclusively for your business</strong></h3> <p><br /> Introducing the all-new <em><strong>Stingray Business Holiday channels</strong></em>, among which are bilingual versions of channels you already know and love. Our brand-new selection of customized music for the holidays will add variety for your shoppers as well as your employees during this festive season.  </p> <h3>Our Holiday Channel Selection</h3> <p><br /> Our music experts have designed holiday channels with your business in mind. These channels are available on our media players, as well as on our mobile and web streaming platforms. <br /> This year’s selection includes <strong>Christmas Favourites, Contemporary Christmas (Bilingual), Christmas Favourites (Bilingual), Holiday Jazz, Noël Franco Rétro, R&amp;B &amp; Soulful Holiday</strong>, in addition to our pre-existing holiday and special event channels. </p> <h3>Our NEW Holiday Channels were designed with these elements in mind: </h3> <p>- Blending complementary genres to create a varied holiday offering</p> <p>- Focusing on the needs of your industry for a brand-specific sound</p> <p>- Ensuring availability across all platforms to make our new channels easily accessible</p> <p>- Including bilingual versions of channels you already know and love to add diversity to your listening experience</p> <p> </p> <p><strong>Enjoy the season with our customized Holiday channels! </strong></p> <p> </p> <p>Visit our music sample <strong><a href="https://business.stingray.com/en/CA/music-samples" target="_blank">page</a> </strong>to learn about our Holiday channels or contact us at Tel: 1-888-685-2486 Ext. 4 or via Email: <strong><a href="mailto:businesssales@stingray.com" target="_blank">businesssales@stingray.com</a>.</strong> </p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/products" hreflang="en">Products</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-12/Capture%203.PNG" width="945" height="294" alt="Holiday Channels " typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Mon, 16 Dec 2019 20:59:26 +0000 Adriana 776 at http://blog.stingray.com Résultats d’un sondage sur la diffusion de la musique d’ambiance dans les petites entreprises canadiennes http://blog.stingray.com/sondage-diffusion-musique-ambiance-petites-entreprises <span class="field field--name-title field--type-string field--label-hidden">Résultats d’un sondage sur la diffusion de la musique d’ambiance dans les petites entreprises canadiennes</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/1" lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" class="username">Stingray</a></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 09/27/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h3><span lang="FR-CA" xml:lang="FR-CA">Saviez-vous qu’une licence est requise pour diffuser de la musique d’ambiance dans les petites entreprises?</span></h3> <p><span lang="FR-CA" xml:lang="FR-CA">Une étude menée par Léger pour le compte de Stingray jette un nouvel éclairage sur la connaissance limitée manifestée par les propriétaires de petits commerces du pays quant au cadre juridique gouvernant la diffusion musicale dans l’espace public. Selon les résultats du sondage, 82 % des propriétaires d’entreprise ne sont pas conscients de la législation en vigueur et de leurs obligations envers les auteurs-compositeurs et les interprètes. </span></p> <p><span lang="FR-CA" xml:lang="FR-CA">Bien que la musique soit considérée comme essentielle par 71 % des répondants, seulement 11 % payent les droits de diffusion qui sont dus aux créateurs. De même, 63 % des répondants n’étaient pas au courant des lois les empêchant d’utiliser leur compte de diffusion musicale en continu personnel pour faire jouer de la musique dans leur commerce. Le sondage révèle également que malgré que 48 % des propriétaires d’entreprise estiment qu’il est important de diffuser de la musique canadienne, seulement 18 % se disent disposés à payer les tarifs requis aux titulaires de droits.</span></p> <p><span lang="FR-CA" xml:lang="FR-CA">Selon les conclusions du sondage, une majorité de propriétaires d’entreprise ne réalisent pas qu’une licence est requise pour diffuser de la musique dans un espace public, sans quoi ils s’exposent à des amendes pour violation des droits d’auteur et aux actions en justice pouvant être entreprises par les sociétés de droits d’exécution.</span></p> <p><span lang="FR-CA" xml:lang="FR-CA">Tirant parti de plus d’une décennie d’expérience de la distribution musicale, Stingray offre aux entreprises un service clé en main pour diffuser de la musique en toute légalité dans les espaces commerciaux, à un prix abordable même pour les entreprises de taille modeste. Les centaines de chaînes musicales offertes par Stingray sont conçues spécialement pour les entreprises, exemptes de publicité et filtrées de toutes paroles inappropriées, et font la promotion du contenu et des créateurs canadiens.</span></p> <p><a href="/sites/blog/files/Léger_Stingray_Sondage téléphonique auprès de propriétaires et de gérants de petites entreprises.pdf"><span lang="FR-CA" xml:lang="FR-CA">Consulter l’étude sur la diffusion de la musique d’ambiance dans les petites entreprises canadiennes </span></a></p> <p><span lang="FR-CA" xml:lang="FR-CA">Visionner la vidéo VoxPop:</span></p> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/uup4cYHYHhY?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> <p>Visionner le témoignage de l’auteure- compositrice-interprète Laurence Nerbonne et de Audrey Gauthier, V-P marketing et commerce électronique de Little Burgundy:</p> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/9JUHpZPAd_M?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-above"> <div class="field__label">Tags</div> <div class="field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-above"> <div class="field__label">Section</div> <div class="field__item"><a href="/media-solutions" hreflang="en">Media Solutions</a></div> </div> <div class="field field--name-field-country field--type-entity-reference field--label-above"> <div class="field__label">Display Countries</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-above"> <div class="field__label">Display languages</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> </div> <div class="field field--name-field-video field--type-video-embed-field field--label-above"> <div class="field__label">Video</div> <div class="field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/9JUHpZPAd_M?autoplay=1&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> <div class="field field--name-field-image field--type-image field--label-above"> <div class="field__label">Image</div> <div class="field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-09/Laurence%20Nerbonne.PNG" width="1182" height="561" alt="Laurence Nerbonne" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Thu, 26 Sep 2019 23:04:31 +0000 Stingray 735 at http://blog.stingray.com Soul & Funk | Customized Background Music | Expert's Choice http://blog.stingray.com/soul-funk-customized-background-music-experts-choice <span class="field field--name-title field--type-string field--label-hidden">Soul &amp; Funk | Customized Background Music | Expert&#039;s Choice </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 08/05/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span>At<strong> Stingray Business</strong>, we improve your brand experience with our range of industry-leading customized music solutions. Whether you prefer country, classic hits, funk, lounge music, soul, or anything in between, we offer an extensive range of channels personalized to your business’ brand image.</span></span></span></span></span></p> <p><span><span><span><span><span>In this edition of Expert’s Choice, we sat down with our new musical programmer,<strong> Julie Mondor,</strong> to learn more about her debut at Stingray Business and how her experience is an asset to channel programming.</span></span></span></span></span></p> <p><span><span><span><strong><span><span>How have your first few weeks at Stingray been? </span></span></strong></span></span></span></p> <p><span><span><span><span><span>It’s been going great. I’m lucky to have joined such a great team that is helping me develop the skills needed for the position. I still have a lot to learn.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>What’s your favorite kind of music to program in your channels?</span></span></strong></span></span></span></p> <p><span><span><span><span><span>I love funk, boogie, and soul. That’s my niche. Therefore, when new artists or bands come out with soulful or funky tracks, it’s exciting because that means this genre is still relevant and in demand. A lot of pop songs these days are based on the funk tradition, like those by Bruno Mars or Lizzo. I think clients enjoy this programming because they want an alternative to radio hits that is still accessible and blends well with Top 40. It’s also playful, feel-good music that makes you want to dance.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>For which business would a funk, boogie and soul channel be best suited?</span></span></strong></span></span></span></p> <p><span><span><span><span><span>Cocktail bars, smaller clothing boutiques, designer ateliers— clients who want uplifting music that isn’t necessarily house or EDM. Third-wave coffee shops might turn to programming neo-soul and R&amp;B instead of the typical “coffee house” playlist of jazz, folk, or singer-songwriter artists. I’m thinking about small businesses that aim to create a unique vibe rather than cater to a larger, mainstream audience.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>What mood does this kind of music create? </span></span></strong></span></span></span></p> <p><span><span><span><span><span>Whether a <strong>soul or funk</strong> track is sad, happy, or angry, it moves you. It makes you feel something. A rolling bassline, funky keys, ebullient horns, and a strong soulful voice that gives you goosebumps: this is what makes the genre so powerful. It is usually recorded by live musicians. You can feel the organic, collaborative spirit when you listen to this music.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>I’ve heard you’re a DJ. What does your DJ experience bring to your abilities to make customized playlists for your clients? </span></span></strong></span></span></span></p> <p><span><span><span><span><span>As a DJ, one of your most important tasks is reading your audience and being receptive to them. You have your musical preferences, but you need to be receptive to how the crowd responds. It’s a fine balance weaving your favorite music into what a larger audience would like. As a DJ, I take my audience on a journey that varies in mood and energy depending on time or atmosphere. You might want to gently warm up the crowd at the beginning of the night, or it might be time to fire them up! This is similar to “dayparting” music for <strong>Stingray</strong> clients; time of day dictates the kind of music we program. I’m only three weeks into my position as a music designer, but a large part of the job is listening to the client and understanding the vision for their brand. You might make suggestions, guide them in a certain direction, but that’s a collaborative process that ends with the client being totally happy with the final product. This takes a certain amount of intuition, which every good DJ has.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>If you could create a playlist for any business, which one would it be? Why? </span></span></strong></span></span></span></p> <p><span><span><span><span><span>During my training process, I got to create a station for an imaginary business. I pretended it was a Caribbean restaurant, so I programmed reggae, rocksteady, lovers rock, kompa, and American soul. A lot of Jamaican artists have covered soul tunes, so all these styles blend nicely.  If it were to be open late, I could program more energetic stuff like soca, zouk, and afrobeats, which I’m less familiar with, so it would give me a chance to research these genres.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>How do you put your personal touch on a client’s playlist while still creating what they want?</span></span></strong></span></span></span></p> <p><span><span><span><span><span>It’s all about finding what I call <strong>transition tracks that connect the dots.</strong> Maybe a client wants hit list pop, in which case I could suggest including some new funk-leaning pop tracks too. If a client wants classic rock, I could program some soulful, bluesy rock that can transition over to classic funk. But of course, it has to be done according to the client’s vision.</span></span></span></span></span></p> <h1> </h1> <p><span><span><span><strong><span><span>Which music solution suits your business best? Visit our </span></span></strong><span><a href="https://business.stingray.com/en/node/2"><strong><span>website</span></strong></a><strong><span> or contact us at </span></strong><a href="mailto:businesssales@stingray.com"><strong><span>businesssales@stingray.com</span></strong></a><strong><span> to learn more about how you can get access to our music!</span></strong></span></span></span></span></p> <p><span><span><span><strong><span><span>Stay on the pulse of the most recent news in music. Follow us on </span></span></strong><span><a href="https://www.facebook.com/StingrayBusiness/" target="_blank"><strong><span>Facebook</span></strong></a><strong><span> and <a href="https://www.linkedin.com/company/989818/" target="_blank">LinkedIn</a>.  </span></strong></span></span></span></span></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/media-solutions" hreflang="en">Media Solutions</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-08/1200x628-experts-choice.jpg" width="1200" height="628" alt="Expert&#039;s Choice Customized Background Music " typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Mon, 05 Aug 2019 14:09:25 +0000 Adriana 737 at http://blog.stingray.com Customized Background Music Influences Your Restaurant's Customers http://blog.stingray.com/customized-background-music-influences-your-restaurants-customers <span class="field field--name-title field--type-string field--label-hidden">Customized Background Music Influences Your Restaurant&#039;s Customers</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 07/22/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p style="text-align:justify; margin:0in 0in 8pt">70% of Canadians say that hearing music makes them stay longer in restaurants. Consequently, testing which music compliments the dining experience best is important for restaurant success. According to the vice president of licensing of SOCAN, finding and selecting music that reflects your brand should be part of the restaurant’s overall marketing strategy.</p> <h1 style="text-align: justify; margin: 0in 0in 8pt;"><span class="size-h3"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b class="size-h3">Ways music can influence your customers’ perceptions, emotions, and actions.  </b></span></span></span></span></h1> <ol><li style="margin:0in 0in 8pt 0.5in"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><em class="size-normal">Speed and Genre of Music</em></span></span></span></li> </ol><p style="text-align:justify; margin:0in 0in 8pt"><span style="font-size:11pt"><span class="size-normal" style="line-height:107%">The speed of music influences our perception of time. </span></span></p> <p style="text-align:justify; margin:0in 0in 8pt"><span style="font-size:11pt"><span class="size-normal" style="line-height:107%">Exposure to fast-paced music can cause us to feel like time is moving faster, while slow-paced music can have an inverse effect. By playing faster music, your customers may feel as if they’ve been in your restaurant for a shorter time than they actually have, which can lead to increased table turnover. Slowing music, conversely, can cause your customers to remain in your restaurant longer and potentially buy more food and drinks.  </span></span></p> <p style="text-align:justify; margin:0in 0in 8pt"><span style="font-size:11pt"><span class="size-normal" style="line-height:107%">Music can also be identified as simple and complex music. Complex genres like heavy metal and jazz take more focus to listen to than simpler genres such as pop or hip-hop. Using complex music can be more distracting to customers, which can affect your restaurant in a negative way. Simple music, on the other hand, can easily complement your restaurant’s decor and food. </span></span></p> <ol start="2"><li style="text-align:justify; margin:0in 0in 8pt 0.5in"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><em class="size-normal">Mood</em></span></span></span></li> </ol><p style="text-align:justify; margin:0in 0in 8pt"><span style="font-size:11pt"><span class="size-normal" style="line-height:107%">It is best to play major key songs in your restaurant so your customers can develop positive brand associations. These key songs consist of a happy sound. Major key sounds can make your staff seem even more friendly, affecting your customers’ perception of someone else’s mood in a good way. </span></span></p> <ol start="3"><li style="text-align:justify; margin:0in 0in 8pt 0.5in"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><em class="size-normal">Perceived Price</em></span></span></span></li> </ol><p style="text-align:justify; margin:0in 0in 8pt"><span style="font-size:11pt"><span class="size-normal" style="line-height:107%">The right type of music can influence how customers<span class="size-normal" style="font-family:Calibri,sans-serif"> </span>perceive menu items. For instance, if your restaurant is expensive, classical music might defeat the shock of expensive prices and result in higher sales. On the other hand, some restaurants make the mistake of creating an atmosphere that creates an expectation of high prices but then play fast-paced pop music to increase table turnover. </span></span></p> <p style="text-align:justify; margin:0in 0in 8pt"><span style="font-size:11pt"><span class="size-normal" style="line-height:107%">For the reasons mentioned above, it is important to work with someone who knows which music strategy works best for a specific industry. uses custom, brand-focused music to elevate the customer and employee brand experience. Not only do we offer genre-specific playlists to suit any mood, but we also create tailor-made ambiances for commercial spaces.  </span></span></p> <p style="text-align:justify; margin:0in 0in 8pt"><em><span style="font-size:11pt"><span style="line-height:107%"><span class="size-normal" style="font-family:Calibri,sans-serif">Explore our music <a href="https://business.stingray.com/en/CA/music-samples" style="color:blue; text-decoration:underline">library</a> or contact us at <a href="mailto:businessmarketing@stingray.com" style="color:blue; text-decoration:underline">businessmarketing@stingray.com</a> if you want to build a custom playlist!</span></span></span></em></p> <p style="text-align:justify; margin:0in 0in 8pt"> </p> <p style="text-align:justify; margin:0in 0in 8pt"> </p> <p style="text-align:justify; margin:0in 0in 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Source: </span></span></span></p> <p style="margin:0in 0in 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><a href="Source:%20http://www.payandsplit.com/drop-the-check-1/5-ways-background-music-can-influence-your-restaurants-customers" style="color:blue; text-decoration:underline"><span style="font-style:normal">http://www.payandsplit.com/drop-the-check-1/5-ways-background-music-can-influence-your-restaurants-customers</span></a></span></span></span></p> <p style="margin:0in 0in 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><a href="https://www.restobiz.ca/music-increase-restaurants-profits/" style="color:blue; text-decoration:underline">https://www.restobiz.ca/music-increase-restaurants-profits/</a></span></span></span></p> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/media-solutions" hreflang="en">Media Solutions</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-credit-image field--type-string field--label-hidden field__item">https://unsplash.com/photos/6bKpHAun4d8</div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-07/toa-heftiba-6bKpHAun4d8-unsplash.jpg" width="5024" height="3203" alt="Individual listening to customized background music at a restaurant" typeof="foaf:Image" /> </div> <div class="field field--name-field-listen-now-links field--type-link field--label-above"> <div class="field__label">Listen now - links</div> <div class="field__items"> <div class="field__item"><a href="https://unsplash.com/photos/6bKpHAun4d8">https://unsplash.com/photos/6bKpHAun4d8</a></div> </div> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Mon, 22 Jul 2019 15:06:26 +0000 Adriana 731 at http://blog.stingray.com Digital Signage Future Trends in 2019 http://blog.stingray.com/digital-signage-future-trends-2019 <span class="field field--name-title field--type-string field--label-hidden">Digital Signage Future Trends in 2019 </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 07/03/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><strong><span><span><span class="size-h3">Digital Signage is consistently improving thanks to its customized transforming hardware. </span></span></span></strong></p> <p class="text-align-justify"><span class="size-normal"><span><span class="size-normal">In today’s retail environment, it can be difficult for retailers to connect with customers because distractions such as phones, billboards, and displays compete for user attention. For brick and mortar retailers especially, connecting to customers can be a major challenge. Therefore, marketers are adapting to new trends and appealing differently to customers. </span></span></span></p> <p class="text-align-justify"><span class="size-normal"><span><span><span class="size-normal">By using <strong class="size-normal">digital signage</strong>, retailers can be at an advantage to attract customers. </span></span></span></span></p> <p class="text-align-justify"><span class="size-normal"><span><span><span class="size-normal">According to the 2019 Digital Signage Future Trends Report, two-thirds of retailers surveyed said improved branding was the greatest benefit of digital signage, followed by improved customer service. Digital signage has been rapidly expanding its reach in nearly every market and area, especially indoors. Small and large retailers are using greater numbers of digital signage to advertise, promote branding, and improve customer experience. </span></span></span></span></p> <p class="text-align-justify"><span class="size-normal"><span class="size-h1"><strong class="color-black size-h3">Continuing Growth </strong></span></span></p> <p class="text-align-justify"><span><span><span class="size-normal">Digital transformation has been booming since 2018, and it will continue impacting organizations in 2019. According to a Forrester Research survey, 46% of executives believe that in less than five years, digital will have an impact on more than half their sales. Moreover, the World Economic Forum estimated that digital transformation has the potential to create as much as $100 trillion in combined value for both industry and society by 2025. </span></span></span></p> <p class="text-align-justify"><span><span><span><strong class="size-normal">Benefits of Digital Signage </strong></span></span></span></p> <p class="text-align-justify"><span><span><span><strong class="size-normal">1. Increases customer engagement</strong></span></span></span></p> <p class="text-align-justify"><span><span><span><strong class="size-normal">2. Increases brand awareness</strong></span></span></span></p> <p class="text-align-justify"><span><span><span><strong class="size-normal">3. Enhances customer experience</strong></span></span></span></p> <p class="text-align-justify"><span><span><span><strong class="size-normal">4. Displays content <em>24/7</em></strong></span></span></span></p> <p class="text-align-justify"><span><span><span><strong class="size-normal">5. Customizable content </strong></span></span></span></p> <p class="text-align-justify"><span><span class="size-normal">To benefit from digital signage, it is crucial to work with someone who knows how to transform your business into hubs of digital innovations. There are limitless ways to apply customized digital signage solution inside and outside your business. </span></span></p> <h4><em><span><span><span><span lang="EN-US" xml:lang="EN-US"><span><span class="size-normal">Contact us at businesssales@stingray.com or through our website </span></span></span><span><a href="https://business.stingray.com/en/CA/digital-signage"><span lang="EN-US" xml:lang="EN-US"><span class="size-normal">https://business.stingray.com/en/CA/digital-signage</span></span></a></span><span lang="EN-US" xml:lang="EN-US"><span><span class="size-normal"> to learn more! </span></span></span></span></span></span></em></h4> <p> </p> <p class="size-normal"><span class="size-normal">Source</span>: <span lang="EN-US" xml:lang="EN-US"><span><span><a class="size-normal" href="https://www.digitalsignagetoday.com/articles/digital-signage-future-trends-claim-top-spots-in-q1-2019/">https://www.digitalsignagetoday.com/articles/digital-signage-future-trends-claim-top-spots-in-q1-2019/</a> </span></span></span> </p> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/products" hreflang="en">Products</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-07/digital%20signage%20323.PNG" width="649" height="290" alt="Stingray Business Customized Digital Signage " typeof="foaf:Image" /> </div> <div class="field field--name-field-listen-now-text field--type-string-long field--label-above"> <div class="field__label">Listen now - text</div> <div class="field__item">https://business.stingray.com/en/CA/digital-signage </div> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Wed, 03 Jul 2019 14:51:11 +0000 Adriana 721 at http://blog.stingray.com 2019 Summer Events | National Restaurant Association & C2 Event http://blog.stingray.com/2019-summer-events-national-restaurant-association-c2-event <span class="field field--name-title field--type-string field--label-hidden">2019 Summer Events | National Restaurant Association &amp; C2 Event </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 06/14/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h3 class="text-align-center"><span><span><span><strong>NRA Show in Chicago </strong></span></span></span></h3> <p class="text-align-center"><span><span><span class="size-normal color-black">The Stingray team attended the restaurant industry event of the year, where we had the chance to learn, experience, network, sample, and test all the latest restaurant industry offerings. While at the show, we showcased our range of digital signage products at the Stingray Booth.</span></span></span></p> <img alt="Stingray Business Booth " data-entity-type="file" data-entity-uuid="1afc5df8-17a5-49b0-b2cd-5c7f9f5aaa68" height="452" src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/inline-images/Booth%203_0.jpg" width="602" class="align-center" /><img alt="Self-order kiosk at the Stingray Business Booth" data-entity-type="file" data-entity-uuid="9ded9eb8-b7dc-4d1e-b471-3a286ef6ee99" src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/inline-images/Jeff%20Peter%20NRA%20show%201_0.PNG" class="align-center" /><p class="text-align-center color-black">Jeff Peter presents a self-order kiosk at the Stingray Business Booth. </p> <p class="text-align-center"><em><span class="color-black">Thank you for the great experience, Chicago! </span></em></p> <h2 class="text-align-center" style="margin: 0in 0in 8pt;"><span><span><span><strong>C2 Montreal </strong></span></span></span></h2> <p class="text-align-center" style="margin:0in 0in 8pt"><span style="font-size:11pt"><span style="line-height:107%"><span class="size-normal" style="font-family:Calibri,sans-serif">We had a great time at the 2019 edition of C2 Montreal, one of the most forward-thinking business events in the world, as a partner for the third year in a row. We had an incredible view of the main conference stage, where we tuned into presentations by the inspiring Guy Laliberté, Spike Lee, and Will.i.am.</span></span></span></p> <p class="text-align-center"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><img alt="Stingray Business Booth View" data-entity-type="file" data-entity-uuid="0f88b9f8-a59c-4890-bf08-112b9472bacd" height="500" src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/inline-images/C2%20pic%203_0.jpg" width="621" /></span></span></span></p> <p class="text-align-center"><strong>Event Highlights</strong></p> <p class="text-align-center"><span style="font-size:11pt"><span style="line-height:107%"><span class="size-normal" style="font-family:Calibri,sans-serif">We had the chance to watch one of Stingray’s very own team members, music designer Brian Joseph, interview the talented film director, producer, actor, and author, <b>Spike Lee!</b> During Brian’s 17 years in broadcasting, this was the first time he interviewed a celebrity on-camera. Brian describes Spike Lee as a mindful individual. Throughout the interview, Spike Lee demonstrated a genuine interest in Quebec politics, which surprised Brian: “Here was Spike Lee asking me to explain Bill 21!” </span></span></span></p> <p class="text-align-center"><img alt="Stingray team interviewing Spike Lee" data-entity-type="file" data-entity-uuid="b4d84f97-3ee1-4597-980f-7fc5fd4cae3b" height="428" src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/inline-images/C2%20pic%204%20Spike%20Lee.jpg" width="570" /></p> <p class="text-align-center"><span class="color-black">During the event, we welcomed Director of MIT-IBM Watson AI Lab, to the Stingray booth, where we had the chance to discuss the future of artificial intelligence. He helped us understand how business can use AI to increase data safety security and help expand business growth and development. </span></p> <p class="text-align-center" style="margin:0in 0in 8pt"><span class="color-black">Throughout the three-day event, we also participated in labs, yoga with goats, personality tests, and more! </span></p> <p class="text-align-center" style="margin:0in 0in 8pt"> </p> <p class="text-align-center" style="margin:0in 0in 8pt"><em><span class="color-black">Thank you for the great experience, C2, and see you next year! </span></em></p> <p class="text-align-center" style="margin:0in 0in 8pt"><a href="https://business.stingray.com/en/CA/" target="_blank"><strong><font color="#000000"><i>Get to know more about who we are and what we do at Stingray Business! </i></font></strong></a></p> <p class="text-align-center" style="margin:0in 0in 8pt"> </p> <p class="text-align-center" style="margin:0in 0in 8pt"><br /><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"></span></span></span></p> <p><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"></span></span></span></p> <p class="text-align-center" style="margin:0in 0in 8pt"> </p> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/stingray-life" hreflang="en">Stingray Life</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-06/best_0.PNG" width="476" height="231" alt="Stingray Business Summer Events " typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Fri, 14 Jun 2019 16:33:46 +0000 Adriana 712 at http://blog.stingray.com Introducing the All New Premium Channels http://blog.stingray.com/introducing-all-new-premium-channels <span class="field field--name-title field--type-string field--label-hidden">Introducing the All New Premium Channels </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 05/30/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h3 class="text-align-justify"><span><span><span><strong>Music channels designed exclusively for your business. </strong></span></span></span></h3> <p class="text-align-justify"><span><span><span><span>Our brand-new lineup of Premium channels goes beyond classic genre-driven playlists to create the perfect ambiance for your commercial space. Choose from 11 channels curated by our team of music designers. These specialized channels blend complementary genres to create specific moods.</span></span></span></span></p> <p class="text-align-justify"><span><span><span><span>By matching your music to your brand, you will create a more in-depth customer experience. Having a playlist that is uniquely designed with your business in mind creates the best experience for your clients and keeps them coming back for more!</span></span></span></span></p> <h3 class="text-align-justify"><span><span><span><strong>Our Premium Channel Selection </strong></span></span></span></h3> <p class="text-align-justify"><span><span><span>All our premium channels have been designed with your business in mind. Premium channels are available on our store and forward media players, as well as on our streaming platforms. </span></span></span></p> <p class="text-align-justify"><span><span><span>Our selection of premium channels: <strong>Elegant, Defiant, Throwback, Reflective, Energetic, Tranquility, Sophisticated, Mainstream, Jukebox, Vibrant, and Metropolitan.</strong></span></span></span></p> <p class="text-align-justify"><span><span><span>All our channels offer fully licensed and legal music for commercial use. Our premium channels come with brand new features, listed below. </span></span></span></p> <h3 class="text-align-justify"><span><span><span><strong>NEW Premium Channel Features:</strong> offer:</span></span></span></h3> <p class="text-align-justify"><span><span><span>-Specialized channels that blend complimentary genres to create specific moods.</span></span></span></p> <p class="text-align-justify"><span><span><span>-Channels focused on the needs of specific industries and their target client base.</span></span></span></p> <p class="text-align-justify"><span><span><span>-1000+ songs per channel, giving your tons of variety and minimal song repetition. </span></span></span></p> <p class="text-align-justify"><span><span><span>-Various tempos</span></span></span></p> <p class="text-align-justify"><span><span><span>-Available on store and forward players, and streaming platforms. </span></span></span></p> <p class="text-align-justify"><span><span><span>Visit our music sample page at <a href="https://business.stingray.com/en/CA/music-samples" target="_blank">business.stingray.com</a> to learn more about our Premium Channels or contact us at 1.888.685.2486 or at <a href="mailto:businessmarketing@stingray.com" target="_blank">businessmarketing@stingray.com</a>. </span></span></span></p> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/products" hreflang="en">Products</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-05/premium%20channels.jpg" width="700" height="300" alt="premium channel selection" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Thu, 30 May 2019 15:10:28 +0000 Adriana 703 at http://blog.stingray.com Taking Control of the Retail Environment with Licensed Music http://blog.stingray.com/taking-control-ones-environment-licensed-music <span class="field field--name-title field--type-string field--label-hidden">Taking Control of the Retail Environment with Licensed Music</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 05/06/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span>Have you ever experienced frustration due to repetitive music playing at your favorite coffee shop? You’re not alone! A recent <a href="https://www.cbc.ca/radio/thecurrent/the-current-for-february-25-2019-1.5032165/starbucks-music-is-driving-employees-nuts-a-writer-says-it-s-a-workers-rights-issue-1.5028163" target="_blank">CBC article</a> reported on how Starbucks workers took to Reddit to complain about how they had to listen to the same music all day. Not only does repetitive music create an undesirable work environment, but it is also said to be a “serious workers’ rights issue” for many individuals who have been working in restaurants and bars for years. </span></span></span></p> <p><span><span><span>Repetitive music has become a problem in some industries, and employees consider music to be an important factor in helping to create better working conditions.</span></span></span></p> <h2><span><span><span><strong>Choosing the right music environment makes a difference!  </strong></span></span></span></h2> <p><span><span><span>A study conducted by <a href="https://www.sciencedirect.com/science/article/pii/0003687072901019 " target="_blank">Applied Ergonomics</a> concluded that playing the right background music at work can even lead to economic benefit and raise efficiency within the workplace. </span></span></span></p> <p><span><span><span>Using background music as a tool to improve working conditions can result in having happier employees and happier customers as well. Choosing specific music for certain tasks can help develop a motivating routine. </span></span></span></p> <p><span><span><span>For the reasons mentioned above, it is important to work with someone who knows which music strategy works best for a specific industry. Stingray Business uses custom, brand-focused music to elevate the customer and employee brand experience. Not only do we offer genre-specific playlists to suit any mood, but we also create tailor-made ambiances for commercial spaces.   </span></span></span></p> <p><span><span><span>Do you now feel like exploring our music library? <strong>Contact us and choose from our unrivaled selection of background music channels or develop your signature sound with a branded channel.</strong> </span></span></span></p> <p>__</p> <p><strong><span>Sources</span></strong><br /><span><span><span><a href="https://www.cbc.ca/radio/thecurrent/the-current-for-february-25-2019-1.5032165/starbucks-music-is-driving-employees-nuts-a-writer-says-it-s-a-workers-rights-issue-1.5028163" target="_blank">CBC</a>, <a href="https://www.sciencedirect.com/science/article/pii/0003687072901019" target="_blank">Science Direct</a></span></span></span></p> <p> </p> <p> </p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/media-solutions" hreflang="en">Media Solutions</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-05/Coffe%20shop.jpg" width="1350" height="900" alt="Coffee Shop" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Mon, 06 May 2019 18:04:16 +0000 Adriana 692 at http://blog.stingray.com Background Music and Hotels http://blog.stingray.com/background-music-and-hotels <span class="field field--name-title field--type-string field--label-hidden">Background Music and Hotels </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 02/20/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span>Background music in hospitality environments can have a positive impact on customer engagement and satisfaction. The Ritz Carlton, for example, uses music to create a welcoming atmosphere for their guests.  </span></span></span></p> <p><strong>Many hotels now pay a lot of attention to choosing the right music for their lobby, restaurants, spas, and all other spaces in the hotel.</strong></p> <p><span><span><span>Everything is about ambiance and dayparting. One of our clients, <a href="https://business.stingray.com/en/CA/portfolio/ritz-carlton-montreal" target="_blank">The Ritz-Carlton Montreal</a>, teamed up with our music experts at Stingray Business to create a custom playlist that communicates their brand values and personality in order to create a distinct customer experience. For example, at the Ritz-Carlton in the morning, the audience prefers to listen to soft and peaceful music (<a href="https://business.stingray.com/en/CA/music-samples/chill-lounge-instrumental" target="_blank">see Chill Lounge Instrumental</a>). During tea-time, they prefer music of a more classical genre, whereas in the evening they want something catchier and more upbeat.</span></span></span></p> <p><span><span><span>It is very important to choose the right background music that translates your hotel’s core values and goals. By doing this, you are setting yourself apart from the competition and creating an engaging environment that transforms your clientele into loyal, repeat clients who form a strong bond with your brand through music. </span></span></span></p> <p><span><span><span>Music adds value to the customer experiences. Some of the most important areas of the hotel that benefit from a curated music selection include the reception and lobby, dining or bar areas, the spa and outdoor gathering spaces since guests spend large amounts of time here. Music allows individuals to relax and feel at home affecting their mood in a positive way.  </span></span></span></p> <p><span><span><span>Using background music in your hotel is a great way to create an atmosphere that is unique to your brand.  We can help you with this. Explore our music library and contact us if you want to build an atmosphere that is <strong>uniquely yours!</strong> </span></span></span></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/news" hreflang="en">News</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-02/architecture-chair-contemporary-1001965.jpg" width="4534" height="2878" alt="Hotel" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Wed, 20 Feb 2019 21:11:18 +0000 Adriana 657 at http://blog.stingray.com A New Era for Brick and Mortar http://blog.stingray.com/new-era-brick-and-mortar <span class="field field--name-title field--type-string field--label-hidden">A New Era for Brick and Mortar</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/olivia" lang="" about="/olivia" typeof="schema:Person" property="schema:name" datatype="" class="username">Olivia</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 01/30/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span>Traditional retail is dead. You’ve heard it before, and you will surely hear it again. A new era for brick and mortar has begun, and it is one that focuses on the customer’s in-store experience. Brick and mortar retail has to adapt to retain customers and stay relevant in a world where everything is seemingly moving online.</span></span></span></p> <p><span><span><span>A Global Research Report on Elevating the Customer Experience conducted by Walnut Unlimited has found that 78% of shoppers say the in-store atmosphere is key in opting to make an in-store purchase vs. online. So what contributes to the in-store atmosphere? We will discuss two key elements. </span></span></span></p> <ol><li><strong><span><span><span>Music matters</span></span></span></strong></li> </ol><p><span><span><span>Music matters, regardless of the industry. A well-thought-out music strategy that aligns with your brand identity can elevate the in-store atmosphere. This holds true for restaurants, hotels, coffee shops, grocery stores, and even banks! In fact, according to the Walnut study, music is the number one factor that contributes to lifting a customer’s mood. But beware, having the wrong type of music for your brand can be just as powerful, with 57% of shoppers saying they would disengage if a brand makes poor music choices. So be mindful when choosing the music for your establishment and consult industry experts for help. </span></span></span></p> <ol start="2"><li><strong><span><span><span>Visuals</span></span></span></strong></li> </ol><p><span><span><span>The next element that contributes to a positive in-store experience are the visuals. Gone are the days of traditional in-store posters and flyers. Retail (See <span class="MsoHyperlink"><span><a href="https://www.youtube.com/watch?v=5NgjLfrNtpc" target="_blank">Sports Experts</a></span></span>), QSR’s, pharmacies and financial institutions are all leaping to digital signage, and rightly so. The study found that 58% of consumers say engaging video content has a positive impact on their shopping experience. Digital signage is an extremely flexible solution that can be used in many forms. Some examples of digital signage are interactive touch screen kiosk that clients can use to explore the store's product offering, video walls with engaging content, store-front LED screens displaying promotions that entice clients to enter your store and more. Like music, visuals matter regardless of what industry you are in. </span></span></span></p> <p><span><span><span>Together, well-executed music and visual in-store strategy will lead to a positive experience for the customer. It will also keep the customer in-store longer, and certainly keep them coming back for more! </span></span></span></p> <p><span><span><span>Visit our <span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/CA/stories?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=Blog%20post_a%20new%20era%20for%20retail&amp;utm_content=A%20new%20era%20for%20retail%20blog%20post" target="_blank">portfolio</a></span></span> to learn more about how our clients have implemented music &amp; digital signage solutions in their businesses, or contact us at businesssales@stingray.com to learn more about how your business can benefit from a similar strategy. </span></span></span></p> <p> </p> <p><span class="tinytext"><span><span>Sources: </span></span></span></p> <p><span class="tinytext"><span><span><span><span class="MsoHyperlink"><span><a href="https://www.businesswire.com/news/home/20190114005841/en/Sensory-Experiences-Drive-9-10-Shoppers-Stores">https://www.businesswire.com/news/home/20190114005841/en/Sensory-Experiences-Drive-9-10-Shoppers-Stores</a></span></span></span></span></span></span></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/media-solutions" hreflang="en">Media Solutions</a></div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="https://d1epjnee0y8w64.cloudfront.net/blog/s3fs-public/2019-01/pexels-photo-264502.jpeg" width="2000" height="1500" alt="A new era for brick and mortar stores. " typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Wed, 30 Jan 2019 22:44:05 +0000 Olivia 651 at http://blog.stingray.com