Stingray Business https://blog.stingray.com/stingray-business en Introducing the All New Premium Channels https://blog.stingray.com/introducing-all-new-premium-channels <span class="field field--name-title field--type-string field--label-hidden">Introducing the All New Premium Channels </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 05/30/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h3 class="text-align-justify"><span><span><span><strong>Music channels designed exclusively for your business. </strong></span></span></span></h3> <p class="text-align-justify"><span><span><span><span>Our brand-new lineup of Premium channels goes beyond classic genre-driven playlists to create the perfect ambiance for your commercial space. Choose from 11 channels curated by our team of music designers. These specialized channels blend complementary genres to create specific moods.</span></span></span></span></p> <p class="text-align-justify"><span><span><span><span>By matching your music to your brand, you will create a more in-depth customer experience. Having a playlist that is uniquely designed with your business in mind creates the best experience for your clients and keeps them coming back for more!</span></span></span></span></p> <h3 class="text-align-justify"><span><span><span><strong>Our Premium Channel Selection </strong></span></span></span></h3> <p class="text-align-justify"><span><span><span>All our premium channels have been designed with your business in mind. Premium channels are available on our store and forward media players, as well as on our streaming platforms. </span></span></span></p> <p class="text-align-justify"><span><span><span>Our selection of premium channels: <strong>Elegant, Defiant, Throwback, Reflective, Energetic, Tranquility, Sophisticated, Mainstream, Jukebox, Vibrant, and Metropolitan.</strong></span></span></span></p> <p class="text-align-justify"><span><span><span>All our channels offer fully licensed and legal music for commercial use. Our premium channels come with brand new features, listed below. </span></span></span></p> <h3 class="text-align-justify"><span><span><span><strong>NEW Premium Channel Features:</strong> offer:</span></span></span></h3> <p class="text-align-justify"><span><span><span>-Specialized channels that blend complimentary genres to create specific moods.</span></span></span></p> <p class="text-align-justify"><span><span><span>-Channels focused on the needs of specific industries and their target client base.</span></span></span></p> <p class="text-align-justify"><span><span><span>-1000+ songs per channel, giving your tons of variety and minimal song repetition. </span></span></span></p> <p class="text-align-justify"><span><span><span>-Various tempos</span></span></span></p> <p class="text-align-justify"><span><span><span>-Available on store and forward players, and streaming platforms. </span></span></span></p> <p class="text-align-justify"><span><span><span>Visit our music sample page at <a href="https://business.stingray.com/en/CA/music-samples" target="_blank">business.stingray.com</a> to learn more about our Premium Channels or contact us at 1.888.685.2486 or at <a href="mailto:businessmarketing@stingray.com" target="_blank">businessmarketing@stingray.com</a>. </span></span></span></p> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/products" hreflang="en">Products</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2019-05/premium%20channels.jpg" width="700" height="300" alt="premium channel selection" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Thu, 30 May 2019 15:10:28 +0000 Adriana 703 at https://blog.stingray.com Taking Control of the Retail Environment with Licensed Music https://blog.stingray.com/taking-control-ones-environment-licensed-music <span class="field field--name-title field--type-string field--label-hidden">Taking Control of the Retail Environment with Licensed Music</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 05/06/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span>Have you ever experienced frustration due to repetitive music playing at your favorite coffee shop? You’re not alone! A recent <a href="https://www.cbc.ca/radio/thecurrent/the-current-for-february-25-2019-1.5032165/starbucks-music-is-driving-employees-nuts-a-writer-says-it-s-a-workers-rights-issue-1.5028163" target="_blank">CBC article</a> reported on how Starbucks workers took to Reddit to complain about how they had to listen to the same music all day. Not only does repetitive music create an undesirable work environment, but it is also said to be a “serious workers’ rights issue” for many individuals who have been working in restaurants and bars for years. </span></span></span></p> <p><span><span><span>Repetitive music has become a problem in some industries, and employees consider music to be an important factor in helping to create better working conditions.</span></span></span></p> <h2><span><span><span><strong>Choosing the right music environment makes a difference!  </strong></span></span></span></h2> <p><span><span><span>A study conducted by <a href="https://www.sciencedirect.com/science/article/pii/0003687072901019 " target="_blank">Applied Ergonomics</a> concluded that playing the right background music at work can even lead to economic benefit and raise efficiency within the workplace. </span></span></span></p> <p><span><span><span>Using background music as a tool to improve working conditions can result in having happier employees and happier customers as well. Choosing specific music for certain tasks can help develop a motivating routine. </span></span></span></p> <p><span><span><span>For the reasons mentioned above, it is important to work with someone who knows which music strategy works best for a specific industry. Stingray Business uses custom, brand-focused music to elevate the customer and employee brand experience. Not only do we offer genre-specific playlists to suit any mood, but we also create tailor-made ambiances for commercial spaces.   </span></span></span></p> <p><span><span><span>Do you now feel like exploring our music library? <strong>Contact us and choose from our unrivaled selection of background music channels or develop your signature sound with a branded channel.</strong> </span></span></span></p> <p>__</p> <p><strong><span>Sources</span></strong><br /><span><span><span><a href="https://www.cbc.ca/radio/thecurrent/the-current-for-february-25-2019-1.5032165/starbucks-music-is-driving-employees-nuts-a-writer-says-it-s-a-workers-rights-issue-1.5028163" target="_blank">CBC</a>, <a href="https://www.sciencedirect.com/science/article/pii/0003687072901019" target="_blank">Science Direct</a></span></span></span></p> <p> </p> <p> </p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/products" hreflang="en">Products</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2019-05/Coffe%20shop.jpg" width="1350" height="900" alt="Coffee Shop" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Mon, 06 May 2019 18:04:16 +0000 Adriana 692 at https://blog.stingray.com Background Music and Hotels https://blog.stingray.com/background-music-and-hotels <span class="field field--name-title field--type-string field--label-hidden">Background Music and Hotels </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 02/20/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span>Background music in hospitality environments can have a positive impact on customer engagement and satisfaction. The Ritz Carlton, for example, uses music to create a welcoming atmosphere for their guests.  </span></span></span></p> <p><strong>Many hotels now pay a lot of attention to choosing the right music for their lobby, restaurants, spas, and all other spaces in the hotel.</strong></p> <p><span><span><span>Everything is about ambiance and dayparting. One of our clients, <a href="https://business.stingray.com/en/CA/portfolio/ritz-carlton-montreal" target="_blank">The Ritz-Carlton Montreal</a>, teamed up with our music experts at Stingray Business to create a custom playlist that communicates their brand values and personality in order to create a distinct customer experience. For example, at the Ritz-Carlton in the morning, the audience prefers to listen to soft and peaceful music (<a href="https://business.stingray.com/en/CA/music-samples/chill-lounge-instrumental" target="_blank">see Chill Lounge Instrumental</a>). During tea-time, they prefer music of a more classical genre, whereas in the evening they want something catchier and more upbeat.</span></span></span></p> <p><span><span><span>It is very important to choose the right background music that translates your hotel’s core values and goals. By doing this, you are setting yourself apart from the competition and creating an engaging environment that transforms your clientele into loyal, repeat clients who form a strong bond with your brand through music. </span></span></span></p> <p><span><span><span>Music adds value to the customer experiences. Some of the most important areas of the hotel that benefit from a curated music selection include the reception and lobby, dining or bar areas, the spa and outdoor gathering spaces since guests spend large amounts of time here. Music allows individuals to relax and feel at home affecting their mood in a positive way.  </span></span></span></p> <p><span><span><span>Using background music in your hotel is a great way to create an atmosphere that is unique to your brand.  We can help you with this. Explore our music library and contact us if you want to build an atmosphere that is <strong>uniquely yours!</strong> </span></span></span></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/news" hreflang="en">News</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2019-02/architecture-chair-contemporary-1001965.jpg" width="4534" height="2878" alt="Hotel" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Wed, 20 Feb 2019 21:11:18 +0000 Adriana 657 at https://blog.stingray.com A New Era for Brick and Mortar https://blog.stingray.com/new-era-brick-and-mortar <span class="field field--name-title field--type-string field--label-hidden">A New Era for Brick and Mortar</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/olivia" lang="" about="/olivia" typeof="schema:Person" property="schema:name" datatype="" class="username">Olivia</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 01/30/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span>Traditional retail is dead. You’ve heard it before, and you will surely hear it again. A new era for brick and mortar has begun, and it is one that focuses on the customer’s in-store experience. Brick and mortar retail has to adapt to retain customers and stay relevant in a world where everything is seemingly moving online.</span></span></span></p> <p><span><span><span>A Global Research Report on Elevating the Customer Experience conducted by Walnut Unlimited has found that 78% of shoppers say the in-store atmosphere is key in opting to make an in-store purchase vs. online. So what contributes to the in-store atmosphere? We will discuss two key elements. </span></span></span></p> <ol><li><strong><span><span><span>Music matters</span></span></span></strong></li> </ol><p><span><span><span>Music matters, regardless of the industry. A well-thought-out music strategy that aligns with your brand identity can elevate the in-store atmosphere. This holds true for restaurants, hotels, coffee shops, grocery stores, and even banks! In fact, according to the Walnut study, music is the number one factor that contributes to lifting a customer’s mood. But beware, having the wrong type of music for your brand can be just as powerful, with 57% of shoppers saying they would disengage if a brand makes poor music choices. So be mindful when choosing the music for your establishment and consult industry experts for help. </span></span></span></p> <ol start="2"><li><strong><span><span><span>Visuals</span></span></span></strong></li> </ol><p><span><span><span>The next element that contributes to a positive in-store experience are the visuals. Gone are the days of traditional in-store posters and flyers. Retail (See <span class="MsoHyperlink"><span><a href="https://www.youtube.com/watch?v=5NgjLfrNtpc" target="_blank">Sports Experts</a></span></span>), QSR’s, pharmacies and financial institutions are all leaping to digital signage, and rightly so. The study found that 58% of consumers say engaging video content has a positive impact on their shopping experience. Digital signage is an extremely flexible solution that can be used in many forms. Some examples of digital signage are interactive touch screen kiosk that clients can use to explore the store's product offering, video walls with engaging content, store-front LED screens displaying promotions that entice clients to enter your store and more. Like music, visuals matter regardless of what industry you are in. </span></span></span></p> <p><span><span><span>Together, well-executed music and visual in-store strategy will lead to a positive experience for the customer. It will also keep the customer in-store longer, and certainly keep them coming back for more! </span></span></span></p> <p><span><span><span>Visit our <span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/CA/stories?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=Blog%20post_a%20new%20era%20for%20retail&amp;utm_content=A%20new%20era%20for%20retail%20blog%20post" target="_blank">portfolio</a></span></span> to learn more about how our clients have implemented music &amp; digital signage solutions in their businesses, or contact us at businesssales@stingray.com to learn more about how your business can benefit from a similar strategy. </span></span></span></p> <p> </p> <p><span class="tinytext"><span><span>Sources: </span></span></span></p> <p><span class="tinytext"><span><span><span><span class="MsoHyperlink"><span><a href="https://www.businesswire.com/news/home/20190114005841/en/Sensory-Experiences-Drive-9-10-Shoppers-Stores">https://www.businesswire.com/news/home/20190114005841/en/Sensory-Experiences-Drive-9-10-Shoppers-Stores</a></span></span></span></span></span></span></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/news" hreflang="en">News</a></div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2019-01/pexels-photo-264502.jpeg" width="2000" height="1500" alt="A new era for brick and mortar stores. " typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Wed, 30 Jan 2019 22:44:05 +0000 Olivia 651 at https://blog.stingray.com Jazz Standard Instrumentals - Expert's Choice https://blog.stingray.com/jazz-standard-instrumentals-experts-choice <span class="field field--name-title field--type-string field--label-hidden">Jazz Standard Instrumentals - Expert&#039;s Choice</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/125" lang="" about="/user/125" typeof="schema:Person" property="schema:name" datatype="" class="username">Adriana</a></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 01/22/2019</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span><span>At Stingray Business, we can elevate your brand experience by offering a range of industry-leading customized music solutions. We are the number one provider of licensed music for businesses. Whether you prefer hip-hop, jazz, lounge music, or another style of music, we can offer your business a wide variety of channels. </span></span></span></span></span></p> <p><span><span><span><span><span>We interviewed our in-house music designer Corey Tardiff, our resident jazz music expert, to learn more about his favorite Stingray Business channel. </span></span></span></span></span></p> <div class="row-wrapper wysiwyg"> <div class="row row-narrow"> <div class="col"> <h2><span><span><span><strong><span><span>What is your favorite Stingray Business Channel?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span>My favorite Stingray Business Channel is (surprise surprise) <span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/CA/music-samples/jazz-standards-instrumentals" target="_blank">Jazz Standard Instrumentals.</a></span></span></span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Why is it your favorite?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span>Mainly because I studied jazz performance for many years, and I also completed a Bachelor’s Degree in Electroacoustics studies. I do find that generally, jazz has many interesting artists compared to other genres. </span></span></span></span></span></p> <h2><span><span><span><strong><span><span>For which business would this channel be best suited?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span>This channel would work in many different commercial spaces, such as in an elegant restaurant, in a retail store, or a luxury hotel such as the Ritz-Carlton. </span></span></span></span></span></p> <h2><span><span><span><strong><span><span>Who is your favorite artist on this channel?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span>My favorite artist is John Coltrane. He is an artist that always reinvents himself. Throughout every era, you can see him pushing the boundaries of jazz as a language and taking risks instead of staying in his comfort zone. Also, many of his works feature my favorite drummer, Elvin Jones. </span></span></span></span></span></p> <h2><span><span><span><strong><span><span>What mood does this channel create?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span>Personally, rather than a mood, this channel is more about the musicality of old musicians. Jazz is about older artists who use improvising to create something new on the spot, which drives me to listen to it more often. It is not about the mood; it is about the why. </span></span></span></span></span></p> <h2><span><span><span><strong><span><span>What’s the best time of the day to listen to this channel?</span></span></strong></span></span></span></h2> <p><span><span><span><span><span>This channel would be best enjoyed while sitting down, relaxing in a lounge or a fine restaurant. The best time to listen to jazz is late afternoons and evenings, from 4-7 pm or 4-8 pm. </span></span></span></span></span></p> </div> </div> </div> <p>​​​​​​</p> <p><span><span><span><strong>Does Jazz Standard Instrumentals suit your business perfectly? </strong><strong><span>Visit our </span></strong><span class="MsoHyperlink"><span><strong><span><a href="https://business.stingray.com/en/node/2" target="_blank"><span>website</span></a></span></strong></span></span><strong><span> or contact us at <span class="MsoHyperlink"><span><span><a href="mailto:businesssales@stingray.com"><span>businesssales@stingray.com</span></a></span></span></span> to learn more about how you can get access to our music!</span></strong></span></span></span></p> <p> </p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/news" hreflang="en">News</a></div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2019-01/1200x628-experts-choice.jpg" width="1200" height="628" alt="Expert&#039;s Choice" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Tue, 22 Jan 2019 22:17:18 +0000 Adriana 646 at https://blog.stingray.com The Best Holiday Music for your Business https://blog.stingray.com/best-holiday-music-your-business <span class="field field--name-title field--type-string field--label-hidden">The Best Holiday Music for your Business</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/olivia" lang="" about="/olivia" typeof="schema:Person" property="schema:name" datatype="" class="username">Olivia</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 11/28/2018</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h3><span><span><span>Holiday music – it’s everywhere! </span></span></span></h3> <p><span><span><span>Whether you are the type to start listening to holiday music on November 1st or to avoid it at all costs, holiday music is here to stay! </span></span></span></p> <p><span><span><span>A recent Huffington post <span class="MsoHyperlink"><span><a href="https://www.huffingtonpost.ca/entry/christmas-music-campaign-ads_us_565dfe72e4b079b2818c112f" target="_blank">study</a></span></span> found that only 4% of respondents want to hear Christmas music more than a month before the holidays. Nevertheless, many retail stores start way before this date. How can you avoid holiday music fatigue in your store or restaurant? Our team of music experts have tips for you.  </span></span></span></p> <h3><span><span><span>#1 Don’t start too early, and if you do, don’t go full force</span></span></span></h3> <p><span><span><span>If you run the type of establishment where holiday decorations come out on the first day of November, it might feel odd to not be playing any holiday music at all. We suggest a blended approach: start with a smaller percentage of holiday music that is mixed with your regular programming, and increase the frequency of holiday music as you get closer to Christmas. </span></span></span></p> <h3><span><span><span>#2 Holiday music is not one size fits all</span></span></span></h3> <p><span><span><span>Although everyone is partial to the holiday classics, not all holiday music is created equal. What works for a restaurant might not be suitable for a retail store, so to find something that works for you we suggest that you carefully choose holiday music that suits your brand image and clientele. </span></span></span></p> <h3><span><span><span>#3 Switch it up </span></span></span></h3> <p><span><span><span>Not only can an overload of holiday music drive your clients away, but the same old yuletide tracks can get tiring. Try a mix of instrumental holiday tunes (think jazzy piano versions) to set a festive mood without seeming too repetitive to clients and employees. </span></span></span></p> <h3><span><span><span>#4 Give it a break!  </span></span></span></h3> <p><span><span><span>Although you want to set a festive mood for your clients, non-stop holiday music can irritate employees. To avoid this, try playing holiday music only at specific times, such as peak hours, to give your staff a break during quieter times. </span></span></span></p> <p><span><span><span>Happy holidays to all our readers! We hope that these tips gave you some insight into what type of music to pay during the Christmas season. Do you need additional inspiration? Check out our holiday music <span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/CA/music-samples/christmas-favourites" target="_blank">samples</a></span></span>, or contact us to learn more at <span class="MsoHyperlink"><span><a href="mailto:businesssales@stingray.com">businesssales@stingray.com</a></span></span> </span></span></span></p> <p><span class="tinytext"><span><span><span><strong>Sources </strong></span></span></span></span></p> <p><span class="tinytext"><span><span><span><span class="MsoHyperlink"><span><a href="https://www.huffingtonpost.ca/entry/christmas-music-campaign-ads_us_565dfe72e4b079b2818c112f">https://www.huffingtonpost.ca/entry/christmas-music-campaign-ads_us_565dfe72e4b079b2818c112f</a></span></span> </span></span></span></span></p> <p><strong>Stay on the pulse of the most recent news in music. Follow us on <a href="https://www.facebook.com/stingray.music/">Facebook</a>, <a href="https://www.instagram.com/stingray_music/?hl=en">Instagram</a>, and <a href="https://twitter.com/stingraymusic">Twitter</a>. </strong></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> <div class="field__item"><a href="/christmas" hreflang="en">Christmas</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/news" hreflang="en">News</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2018-11/Christmas%20Decorations.jpg" width="1000" height="667" alt="Christmas Decorations" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Wed, 28 Nov 2018 21:19:24 +0000 Olivia 628 at https://blog.stingray.com Modern Soul | Choix des Experts https://blog.stingray.com/modern-soul-choix-des-experts <span class="field field--name-title field--type-string field--label-hidden">Modern Soul | Choix des Experts</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/olivia" lang="" about="/olivia" typeof="schema:Person" property="schema:name" datatype="" class="username">Olivia</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 10/31/2018</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><strong><span lang="FR-CA" xml:lang="FR-CA"><span>Dans la série “Choix des Experts », l’équipe de contenu de Stingray Affaires vous offre un regard en profondeur sur nos chaînes de musiques personnalisées. Dans cette édition de Choix des Experts, nous avons discuté avec Patrick Letourneau, un de nos programmateurs musicaux, de l’une de ses chaînes préférées pour les espaces commerciaux.  </span></span></strong></span></span></span></p> <p> </p> <p><span><span><span><strong><span lang="FR-CA" xml:lang="FR-CA"><span>Quelle est votre station préférée de Stingray Affaires ?</span></span></strong></span></span></span></p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>J’aime bien la musique un peu plus émergente que l’on trouve dans les chaînes <span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/CA/music-samples/lounge-house">Lounge House</a></span></span>, <span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/CA/music-samples/indie-dance">Indie Dance</a></span></span> et <span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/CA/music-samples/standard-jazz">Standard Jazz</a></span></span>. J’ai cependant un penchant pour la chaîne <span class="MsoHyperlink"><span><strong><a href="https://business.stingray.com/en/CA/music-samples/modern-soul" target="_blank">Modern Soul.</a></strong></span></span><strong> </strong></span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span lang="FR-CA" xml:lang="FR-CA"><span>Pour quelles raisons la chaîne Modern Soul est-elle votre préférée ?</span></span></strong></span></span></span></p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>J’ai toujours aimé le funk, le jazz et le soul. Étant DJ depuis plusieurs années, j’ai été marqué par la naissance de plusieurs nouveaux genres musicaux, surtout le Chicago House. </span></span></span></span></span></p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>La musique house faisait régulièrement partie de mes sets de DJ, mais au début des années 90 j’ai découvert l’étiquette de disque Acid Jazz. Quelle révélation! Ce style mariait mes styles préférés. Ce genre musical compte l’un de mes artistes préférés, Jamiroquai. </span></span></span></span></span></p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>Ensuite, j’ai été renversé par deux autres artistes : D’Angelo et Maxwell. Vers le début des années 2000, il y a eu un retour du son plus plus Motown et R&amp;B comme Leon Bridges, Andra Day, Sharon Jones and the Dap-Kings et bien sûr Amy Winehouse.</span></span></span></span></span></p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>Cette chaîne présente donc un joyeux mélange d’Acid Jazz, de funk, de neo soul et de R&amp;B.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span lang="FR-CA" xml:lang="FR-CA"><span>Quel est le meilleur moment pour syntoniser cette chaîne ?</span></span></strong></span></span></span></p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>Je dirais que la station s’écoute bien toute la journée.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span lang="FR-CA" xml:lang="FR-CA"><span>Quelle est l’ambiance générale offerte par la chaîne ?</span></span></strong></span></span></span></p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>Avec la présence de vraies instruments (cuivres, cordes, percussions), on y retrouve en générale une musique vivante sans toutefois être trop intense. Elle est progressive et s’adapte selon le moment de la journée avec un tempo plus reposant en matinée et énergique le reste de la journée.</span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span lang="FR-CA" xml:lang="FR-CA"><span>Quelle est votre chanson préférée sur cette chaîne ?</span></span></strong></span></span></span></p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>Cette question est tellement difficile à répondre. Je me permets de tricher un peu en donnant un titre selon les styles retrouvés dans la chaîne. Pour l’acid jazz, celle qui a parti le bal est « Blow Your Mind » de Jamiroquai. Pour le neo soul, c’est « Welcome » de Maxwell et pour le style Motown plus contemporain, je choisi « Smooth Sailin » de Leon Bridges. </span></span></span></span></span></p> <p> </p> <p><span><span><span><span lang="FR-CA" xml:lang="FR-CA"><span>Pensez-vous que notre chaîne Modern Soul conviendrait à votre espace commercial? Visitez notre <span class="MsoHyperlink"><span><a href="mailto:site%20Web">site Web</a></span></span>, ou communiquez avec nous à <span class="MsoHyperlink"><span><a href="mailto:businesssales@stingray.com">businesssales@stingray.com</a></span></span> pour en savoir plus! </span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span lang="FR-CA" xml:lang="FR-CA"><span><span><span><span>Restez à l'affût des dernières nouvelles musicales. Suivez-nous sur </span></span></span></span></span></strong><span class="MsoHyperlink"><span><span lang="FR-CA" xml:lang="FR-CA"><span><span><span><a href="https://www.facebook.com/StingrayBusiness/" target="_blank">Facebook</a></span></span></span></span></span></span><strong><span lang="FR-CA" xml:lang="FR-CA"><span><span><span><span> et </span></span></span></span></span></strong><span class="MsoHyperlink"><span><span lang="FR-CA" xml:lang="FR-CA"><span><span><span><a href="https://www.linkedin.com/showcase/989818/admin/updates/" target="_blank">LinkedIn</a></span></span></span></span></span></span><strong><span lang="FR-CA" xml:lang="FR-CA"><span><span><span><span>. </span></span></span></span></span></strong></span></span></span></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-stingray-brands field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/99" hreflang="en">Stingray Ambiance</a></div> <div class="field__item"><a href="/taxonomy/term/45" hreflang="en">Stingray Brava</a></div> <div class="field__item"><a href="/taxonomy/term/97" hreflang="en">Stingray Classica</a></div> <div class="field__item"><a href="/stingraycmusic" hreflang="en">Stingray CMusic</a></div> <div class="field__item"><a href="/taxonomy/term/51" hreflang="en">Stingray Concerts</a></div> <div class="field__item"><a href="/taxonomy/term/46" hreflang="en">Stingray DJAZZ</a></div> <div class="field__item"><a href="/taxonomy/term/98" hreflang="en">Stingray Festival 4K</a></div> <div class="field__item"><a href="/taxonomy/term/47" hreflang="en">Stingray iConcerts</a></div> <div class="field__item"><a href="/taxonomy/term/48" hreflang="en">Stingray Karaoke</a></div> <div class="field__item"><a href="/taxonomy/term/49" hreflang="en">Stingray Loud</a></div> <div class="field__item"><a href="/taxonomy/term/44" hreflang="en">Stingray Music</a></div> <div class="field__item"><a href="/taxonomy/term/127" hreflang="en">Stingray Retro</a></div> <div class="field__item"><a href="/taxonomy/term/52" hreflang="en">Stingray Vibe</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/products" hreflang="en">Products</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2018-10/Choix%20des%20experts.jpg" width="1000" height="523" alt="Choix des experts" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Wed, 31 Oct 2018 15:34:45 +0000 Olivia 611 at https://blog.stingray.com Are you Playing Music Legally in your Business? https://blog.stingray.com/are-you-playing-music-legally-your-business <span class="field field--name-title field--type-string field--label-hidden">Are you Playing Music Legally in your Business?</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/olivia" lang="" about="/olivia" typeof="schema:Person" property="schema:name" datatype="" class="username">Olivia</a></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 10/23/2018</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h3><span><span><span>Can you use a personal music streaming service to play music in your restaurant, bar, or store? </span></span></span></h3> <p><span><span><span>The simple answer – <strong>no</strong>. </span></span></span></p> <p><span><span><span>Nielsen Music has just published the largest ever study on background music, and the findings show that 83% of businesses use a personal streaming service to play music in their business (Rolling Stone). When we refer to businesses, we mean brick-and-mortar retail, hospitality, restaurants, and in some cases, grocery stores. Not only is using a personal streaming service in a business setting illegal, it is also hurting the artists, songwriters, composers and publishers involved as they are not being compensated for their work. </span></span></span></p> <p><span><span><span>What’s more, 71% of business owners are not even <em>aware</em> that they need a license to stream music (Digital Music News).</span></span></span></p> <h2><span><span><span>So this begs the question - how do I play music in my business?</span></span></span></h2> <p><span><span><span>The simple answer is that to play music legally in your bar, restaurant, gift shop, etc., each song you play must be licensed. </span></span></span></p> <p><span><span><span>SOCAN, CML, RESOUND, CSI, SOPROQ and other licenses may all be required if you want to play background music in your business. A licensing body such as SOCAN gives businesses the freedom and flexibility to use almost any music they want. Depending on what type of business you own, and how you intend to use the music in your business, you may need more than one type of license.</span></span></span></p> <h2><span><span><span>This sounds complicated. How do I go about making sure my music is licensed? </span></span></span></h2> <p><span><span><span>Rather than trying to figure that out yourself, leave it to the experts who will not only curate your music to enhance the experience in your store, but who will also ensure you're protected from any potential legal action. </span></span></span></p> <p><span><span><span>This is where Stingray Business steps in. Because we own all the national licenses required to play music legally in a commercial space, we remove the potential headache you would have to go through to ensure that all the music you are playing is licensed for commercial use. </span></span></span></p> <p><span><span><span>Via our music player, our <span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/CA/mobile-app" target="_blank">mobile application</a></span></span> and <a href="https://business.stingray.com/en/web-player">w</a><span class="MsoHyperlink"><span><a href="https://business.stingray.com/en/web-player" target="_blank">eb player</a></span></span>, we offer a selection of music tailored for businesses that is fully licensed and free of explicit content. Our music library is designed by our in-house team of music experts, who will work with you to create playlists that suit your brand image and elevate your customer experience. No matter which of our music solutions you choose, they all offer a worry-free, simple &amp; fully licensed solution. We place a strong importance on our commitment to artists and publishers, and with our global expertise in music licensing we will help you avoid copyright infringement and non-compliance fines. </span></span></span></p> <p><span><span><span>Have any more questions about music licensing? Contact us at <span class="MsoHyperlink"><span><a href="mailto:businesssales@stingray.com">businesssales@stingray.com</a></span></span> to find out more, or <a href="https://business.stingray.com/en/CA" target="_blank">visit our website</a>.<a href="https://business.stingray.com/en/CA"> </a></span></span></span></p> <p><span class="tinytext"><strong><span><span class="tinytext">Sources</span></span></strong></span><br /><span><span><span><span class="MsoHyperlink"><span><a href="https://www.rollingstone.com/music/music-news/music-piracy-streaming-spotify-apple-music-license-737687/">https://www.rollingstone.com/music/music-news/music-piracy-streaming-spotify-apple-music-license-737687/</a></span></span><br /><a href="https://www.digitalmusicnews.com/2016/01/15/70-of-all-the-music-listening-is-free-study-estimates/" target="_blank">https://www.digitalmusicnews.com/2016/01/15/70-of-all-the-music-listening-is-free-study-estimates/</a> </span></span></span></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/news" hreflang="en">News</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2018-10/pexels-photo-240223.jpeg" width="2248" height="1500" alt="Shop" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Tue, 23 Oct 2018 18:08:45 +0000 Olivia 607 at https://blog.stingray.com Two Ways to use Digital Signage in your QSR https://blog.stingray.com/two-ways-use-digital-signage-your-qsr <span class="field field--name-title field--type-string field--label-hidden">Two Ways to use Digital Signage in your QSR</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/olivia" lang="" about="/olivia" typeof="schema:Person" property="schema:name" datatype="" class="username">Olivia</a></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 10/12/2018</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The use of digital signage in quick service restaurants is becoming increasingly common since video, animation and other multimedia content have proven to increase sales, enhance the customer experience, and improve the overall brand image.</p> <p>A skillfully executed digital signage solution responds to customer demand for interactive and responsive experiences that entertain and engage.</p> <p>One widely cited concern when deciding to implement a digital signage solution is the cost. While the initial investment can be quite high, digital signage has proven to deliver an ROI in less than 18 months (Tim Rollins, Noventri).</p> <p>Let’s look at how you can apply digital signage both inside and outside your restaurant.</p> <h3>Inside Signage</h3> <p>There are several ways you can use digital signage to enhance the customer experience once they are inside your establishment. Naturally, customers do not like to wait long. To minimize perceived wait times, a video wall or other forms of digital signage can keep clients entertained while also allowing you to promote relevant content.</p> <p>Many restaurants are moving towards digital menu boards, a solution that is very flexible and offers a wide range of features. Digital menu boards can be used to display relevant information such as nutritional facts, promotions, new items, and more - the possibilities are endless. Furthermore, this solution allows you to make updates in real-time across multiple locations.</p> <p>Many companies have also begun to implement self-serving kiosks that let clients select their meal and pay without having to wait for a cashier. The implementation of self-serving kiosks can lead to an increase in sales of up to 30% (Danny Klein, QSR).</p> <p>Aside from boosting sales, digital signage is a convenient alternative to traditional signage. It allows you to make changes instantly to reflect your product offering and current in-store promotions across multiple locations ensuring that your content is in synch and up to date.</p> <h3>Outside Signage</h3> <p>Digital signage outside your restaurant can be used for many functions such as promoting new menu items or upselling higher ticket items to tempt customers into making additional purchases. In fact, research shows that digital signage outside restaurants can increase sales up to 8% (<a href="https://www.armagard.com/">Daniel Waldron</a>, Digital Signage Today).</p> <p>The use of digital signage outside of restaurants can entice customers to come inside your establishment to make purchases by promoting limited-time offers and other special promotions. Furthermore, digital signage doesn't even need to be placed directly outside your restaurant to catch the interest of a passerby. The windows of your restaurant are a great place to engage a potential client. Bright and eye-catching visuals of a limited-time offer on an LED screen placed in your restaurants windows are also a great way to target customers. </p> <p>There are limitless ways to apply a digital signage solution inside and outside your business. What are you waiting for? Visit our website to learn how Stingray Business has transformed businesses into hubs of digital innovations.</p> <h4>Contact us at businesssales@stingray.com to learn more.</h4> <p> </p> <p><span class="tinytext"><strong>Sources </strong></span></p> <p><a href="https://www.navori.com/how-digital-displays-work-for-restaurants/"><span class="tinytext">https://www.navori.com/how-digital-displays-work-for-restaurants/ </span></a></p> <p><a href="https://www.digitalsignagetoday.com/blogs/how-digital-drive-thru-menu-boards-can-boost-qsr-sales-up-to-8-percent/"><span class="tinytext">https://www.digitalsignagetoday.com/blogs/how-digital-drive-thru-menu-boards-can-boost-qsr-sales-up-to-8-percent/</span></a></p> <p><a href="https://www.qsrmagazine.com/technology/study-kiosk-demand-rise-quick-service"><span class="tinytext">https://www.qsrmagazine.com/technology/study-kiosk-demand-rise-quick-service </span></a></p> <p><a href="https://www.digitalsignagetoday.com/blogs/how-digital-signage-can-boost-customer-dwell-time-at-restaurants/"><span class="tinytext">https://www.digitalsignagetoday.com/blogs/how-digital-signage-can-boost-customer-dwell-time-at-restaurants/ </span></a></p> <p><a href="http://blog.hbcommunications.com/interactive-digital-signage-can-improve-your-business"><span class="tinytext">http://blog.hbcommunications.com/interactive-digital-signage-can-improve-your-business</span></a></p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/products" hreflang="en">Products</a></div> <div class="field field--name-field-country field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/86" hreflang="en">Worldwide</a></div> </div> <div class="field field--name-field-display-in-language field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/82" hreflang="en">English</a></div> <div class="field__item"><a href="/taxonomy/term/83" hreflang="en">French</a></div> </div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2018-10/Cafe_signage.png" width="1200" height="655" alt="Digital Signage in a Cafe" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Fri, 12 Oct 2018 14:41:44 +0000 Olivia 598 at https://blog.stingray.com How Background Music Encourages Teamwork https://blog.stingray.com/how-background-music-encourages-teamwork-study <span class="field field--name-title field--type-string field--label-hidden">How Background Music Encourages Teamwork</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/user/107" lang="" about="/user/107" typeof="schema:Person" property="schema:name" datatype="" class="username">Sonia</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 08/22/2018</span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span><span><span><span lang="EN-AU" xml:lang="EN-AU"><span>Many studies have been conducted on music's effect on consumer behaviour, but more is being researched into the effect background music can have on staff motivation and productivity. This sort of research is especially relevant to employers who strive to create workspaces that promote productivity and teamwork.</span></span></span></span></span></p> <p><span><span><span><span lang="EN-AU" xml:lang="EN-AU"><span>Kevin Kniffin, a researcher at Cornell University, conducted a study on the influence of background music on co-operation. Results from the study indicate that participants who listen to 'happy,' rhythmic music were inclined to co-operate more irrespective of factors like age, gender, and academic background, compared to those who listened to 'unhappy,' less rhythmic music. This positive boost in the participants’ willingness to co-operate was induced regardless of whether they liked the music or not. When people are in a more positive state of mind, they tend to become more agreeable and creative, while those on the opposite spectrum- in a less palatable mood- tend to focus on their individual problems rather than giving attention to solving group problems. </span></span></span></span></span></p> <p><span><span><span><span lang="EN-AU" xml:lang="EN-AU"><span>Rhythm has a strong pull on people's behaviour through synchronization. When people listen to music with a steady pulse, they tend to imitate the beat by getting in sync which translates into better co-operation when making decisions. Small inexpensive adjustments to the office atmospherics, such as the music tempo, can assist in team co-operation and workflow.</span></span></span></span></span></p> <p><span><span><span><span lang="EN-AU" xml:lang="EN-AU"><span>Music, as an atmospheric, has a uniquely powerful magnetism when it comes to changing sensibilities and thoughts affecting an individual’s ‘helping behaviour’. </span></span></span></span></span></p> <p><span><span><span><span lang="EN-AU" xml:lang="EN-AU"><span>Helping behaviour is described as voluntary actions taken by an individual intended to assist others with reward considered or ignored. Two elements of music, in particular, create this draw on someone’s opposing emotional poles, namely the song’s feel and its lyrics. In a study, conducted by the academics North, Tarrant, and Hargreaves, two similar gyms were given specially designed playlists to test music’s effect on helping behaviour. The first was given upbeat music to induce a positive mood, and the other was given annoying music to evoke a negative one. The participants exercising to uplifting music were more willing to engage in helping behaviour after their workout compared to other groups. </span></span></span></span></span></p> <p><span><span><span><span lang="EN-AU" xml:lang="EN-AU"><span>There is also a link between song lyrics and prosocial thoughts. The findings of a study by Anderson, Carnagey, and Eubanks noted the relationship between violent lyrics and the aggravation of hostile feelings in participants. Greitmeyer indicated that participants in his research, designed to test the effect music has on generosity and social awareness, donated more money to a non-profit organization after being exposed to positive, prosocial lyrical content.   </span></span></span></span></span></p> <p><span><span><span><span lang="EN-AU" xml:lang="EN-AU"><span>In summary, businesses should consider how music represents their brand and supports their customer’s shopping habits. In addition to this, music’s effect on staff should also be taken into account as its feel, rhythm, tempo and lyrical content have a significant influence on teamwork and helping behaviour.</span></span></span></span></span></p> <p><span class="tinytext"><strong><span lang="EN-AU" xml:lang="EN-AU">References:</span></strong></span></p> <p><span class="tinytext"><span lang="EN-AU" xml:lang="EN-AU">Suttie, J. (2016). Retrieved from http://www.huffingtonpost.com/greater-good-science-center/how-background-music-infl_b_12735474.html</span></span></p> <p><span class="tinytext"><span lang="EN-AU" xml:lang="EN-AU">Doyle, K. (2016). Retrieved from https://www.reuters.com/article/us-health-management-music-behaviour/upbeat-music-may-make-people-more-cooperative-idUSKCN1152GT</span></span></p> <p><span class="tinytext"><span lang="EN-AU" xml:lang="EN-AU">Ganser, J. &amp; Huda, F. (2010). Music’s Effect on Mood and Helping Behaviour. UW-L Journal of Undergraduate Research XIII. Retrieved from <a href="https://pdfs.semanticscholar.org/5f19/ff724abad227675ce63c9b6c152d399aecbf.pdf" target="_blank">https://pdfs.semanticscholar.org/5f19/ff724abad227675ce63c9b6c152d399aecbf.pdf</a></span></span></p> <p> </p> <p> </p> <p> </p> <p> </p></div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/stingray-business" hreflang="en">Stingray Business</a></div> </div> <div class="field field--name-field-section field--type-entity-reference field--label-hidden field__item"><a href="/news" hreflang="en">News</a></div> <div class="field field--name-field-credit-image field--type-string field--label-hidden field__item">© 2017 Stingray. All rights reserved.</div> <div class="field field--name-field-image field--type-image field--label-hidden field__item"> <img src="/sites/blog/files/2018-08/Stingray-employees.jpg" width="1250" height="833" alt="Background Music Encourages Teamwork" typeof="foaf:Image" /> </div> <div class="field field--name-field-show-in-listen field--type-boolean field--label-above"> <div class="field__label">Show in Listen</div> <div class="field__item">Off</div> </div> Wed, 22 Aug 2018 17:43:30 +0000 Sonia 544 at https://blog.stingray.com