Inside Story

Stingray Karaoke, Stingray Qello et Stingray Classica.

Stingray Karaoke, Stingray Qello, and Stingray Classica.

From March 30 to April 2, come meet Stingray at MIPTV 2020 in Cannes to learn how to create unique and meaningful customer experiences through technical innovation and premium music content curated for both consumers and businesses. Don’t miss out!

Vous aimez la gastronomie et la musique? Alors ne manquez pas le festival annuel Montréal en Lumière!

As part of its longstanding partnership with the Canadian Academy of Recording Arts and Sciences (CARAS), Stingray is proud to be at the JUNOS again this year.

On January 22 at 8:30 pm EST, we will offer music fans a free livestream of the Hi, How Are You Day 2020 live concert event on Stingray Qello. The livestream will be available on mobile and all major streaming devices.

Introducing the all-new Stingray Business Holiday channels, among which are bilingual versions of channels you already know and love. Our brand-new selection of customized music for the holidays will add variety for your shoppers as well as your employees during this festive season.  

A Leger study on Background Music in Canadian Small Businesses commissioned by Stingray sheds light on Canadian small business owners’ lack of awareness of the legal framework governing the use of music in public spaces: 82% are unaware of the applicable legislation and of their legal obligations to performers and composers.

La musique joue un rôle crucial dans les commerces puisqu’elle permet d’installer une atmosphère; les commerçants peuvent ainsi s’en servir pour influencer le comportement des consommateurs. La musique influe notamment sur notre perception du temps que l’on passe à un endroit, ou sur notre conception du prix d’un vêtement ou sur un menu. Il y a toutefois un problème, et il s’agit de cette idée que tout est permis quand vient le temps de diffuser de la musique dans les lieux publics.

In today’s retail environment, it can be difficult for retailers to connect with customers because distractions such as phones, billboards, and displays compete for user attention. For brick and mortar retailers especially, connecting to customers can be a major challenge. Therefore, marketers are adapting to new trends and appealing differently to customers. By using digital signage, retailers can be at an advantage to attract customers.